Burberry put a cheeky spin on SS22

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This season, Riccardo Tisci explored the endless realities and fantasies we have at our fingertips each day.

and all its accompanying spectacle, as if the last 18 months never happened. A desire to scale back and slow down still permeates — there’s a need for thoughtfulness as well as the monumental. this season. Their star power and scale speak for themselves, but also for London’s fashion, too. There is, however, a confidence implicit in stepping back and doing your own thing; in sticking to your own rhythm when everyone is speeding up. Here, Riccardo proved that it was a decision well made.

“I wanted to move through a series of immersive spaces,” Riccardo explained, “each of them unique and unexpected in their sound, texture and experience. It’s that idea of flicking between the endless realities and fantasies we have at our fingertips each day.” Each room seemed to represent a different facet of the Burberry DNA seen by Riccardo, the realities and fantasies of his working life, andas a summation of his approach to remixing and reimagining it.

Those juxtapositions were in evidence here, but there’s a real adeptness in the way Riccardo is deconstructing that heritage now, and adding in plenty of himself, too. These two halves now feel whole in his vision.

 

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