Burberry Gets Into the NFT Game

LONDON — Burberry is continuing its mission to target younger generations, delving further into gaming and experimenting with digital ownership for the first time.

As part of the game, players are able to collect, upgrade and sell digital toys. Gaming companies are continuing their push towards digital ownership within gaming and fueling a new “play-to-earn economy.” The brand has been experimenting with online gaming for a while now, starting with China and expanding further into Asia, U.K., the U.S. and Canada, with B Bounce, its own game where players get to control a Burberry-clad cartoon character and win custom GIFs and virtual Burberry puffers.

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