A startup program is your chance to catch the next wave of large businesses early and to grow with them. This guide outlines the steps how you can build your own startup program to promote your product to potential customers as well as potential incubators. The next step is to build a dedicated landing page to promote the startup program. This helps you to capture incubator leads from potential customers already interested in using your product.
Important: Make sure you include a field that prompts a potential customer to supply a contact at their current incubator if it is not currently listed. This helps you to capture incubator leads from potential customers that are already interested in using your product. This is a great incentive for an incubator to agree to join your program.Route the form submissions through to your CRM so that you can easily manage and measure the conversations.
Turn those working in a customer facing role in your company into active promoters of your startup program. Promote your startup program to potential customers and new incubators during SaaS meetups as well as conferences. While you have them on the call, you want to ask them for the things you need to complete the next step. You might want to ask for the incubators logo so that you can add the top ones you on-board to your startup program website. You could also ask them to tweet about the new partnership and offer to do the same. You will usually only get one opportunity to make your pitch. If you don’t garner enough interest during this conversation, chances are that your follow-up emails won’t be returned.
Touch base with your incubator contacts whenever you have plans to visit their town to see if you can present to their portfolio. Many incubators love hosting events for knowledge sharing which is a great way to build your brand through education without directly trying to sell anything.
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