Buendía Estudios Drives Into Latin America, Confirms More Details on Laura Esquivel’s ‘Swift as Desire’ (EXCLUSIVE)

The biggest product in Spain of the M&A boom which looks set to power much future entertainment growth in Europe, Buendía Estudios, a joint venture of Telefonica’s Movistar Plus and Atresmedia, is fast driving into second-phase expansion in Latin America.

Billed as a fantasy romantic drama, the series “Swift as Desire” is structured as a six-part, 50-minute adaptation of a hallmark novel by Mexico’s Laura Esquivel, published in 2001.Buendía Estudios’ editorial director of series Sonia Martínez – an executive producer on “Money Heist,” “Veneno” and now “Cardo” – also serves as executive producer on “Swift as Desire.”

“Buendía is not looking to take projects from Spain to Latin America but rather develop projects in the region for the world,” said Laura Miñarro, Buendía Estudios VP, international co-productions. “We are highly interested in international co-productions which allow projects to grow not just in financial terms but also in collaboration with local creative communities,” she added.

Getting off to a running start by incorporating Atresmedia Studios, Buendía scored one of Spain’s biggest post-“Money Heist”/“Elite” hits, producing “Veneno,” securing key IPs working with key talents – such as Rodrigo Sorogoyen, Alberto Rodríguez, Raúl Arévalo, Isa Campo and Isaki Lacuesta, all signed up for upcoming anthology series “Apagon” – and snagging key platform deals.

Buendía can bring to the table huge experience in creating hit shows. Martínez, for example, has served as director of fiction at Antena 3 TV from 2005 as it made original production a company hallmark making groundbreaking Spanish series such as “Grand Hotel” “The Time in Between” “Velvet” and “Locked Up” .

“Spain has a lot of experience not only writing series formats but in production design, bringing those series to the screen,” he added.

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