BTS Signs On As Louis Vuitton’s Newest House Ambassadors

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It was only a matter of time before BTS_twt, the best dressed boy band, bagged a luxury deal.

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, artistic director of menswear, on their visions for how to bring the House’s latest collections to life.

BTS are one of the best-dressed boy bands in the business right now, so it was only a matter of time before they snagged a luxury partnership of this magnitude. In the past, both the group and its individual members had been fashion freelancers, rather than working with the group to become collective ambassadors of a single brand.

Still, we should have seen this coming, when the band was outfitted in Louis Vuitton for their appearance at theAs the Artistic Director of Vuitton Men’s, Abloh called the collaboration a “wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture.” It’s also a major coup for his time as head of the brand’s menswear division. Though, BTS won’t exactly be the first celebs to give Abloh’s take on Vuitton their stamp of approval.

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