ensemble outsold Beyoncé’s surprise live album,, by an enviable margin, and earned their third chart-topping album in less than 11 months. The last group to earn that many number ones as quickly was the Beatles. , BTS were nowhere to be found.
This demonstrates the ongoing challenge for K-pop acts: They consistently outsell — not to mention out dance — their American counterparts, and they are just as consistently ignored at major American awards shows. Even when K-pop is acknowledged, it is siloed off — the MTV Video Music Awards introduced a new K-pop category in August. This allowed the program to tap into BTS’ massive and wildly enthusiastic fanbase while also keeping the group out of major categories like Video of the Year.
The failure to acknowledge K-pop at awards shows stands in stark contrast to the music industry’s day-to-day reality: Seemingly every American major label has scrambled to scoop up a K-pop act in the past 12 months. Columbia now works with BTS; Interscope nabbed Blackpink; Epic went after Monsta X;Just last month, Capitol released an EP from SuperM, a K-pop group that unexpectedly beat out the heavily streamed R&B singer Summer Walker to earn Number One.
When will this farce end?
Might have something to do with their music being garbage?🤔
Yep which Korean has
Shut up! You have to be kidding. After all they are The Beatles oh, they are David Bowie, they are David Cassidy ... I hope you all know that I'm being sarcastic.
Are the grammy’s awarded for most sales or good music?
Why should they
because K-Pop is pure shit
People complain BTS fans why they like Korean songs. F.Y.I, BTS not only have Korean songs,they have Japanese songs too. Next time,pls complain why BTS fans listen the songs in Korean and also Japanese in the future.😁 Below is Crystal Snow (Japanese song)-another heartfelt song.
I love BTS, but the fandom can be toxic. They go after everyone that disagree with them. I'm OK for BTS to get nominated for a billboard, MTV, AMA awards, but not the Grammys. I've never heard of an American fans demanding for American artists to get nominated in Asian award show
they not only got shafted, they got drafted, into the Korean military
I just come here to say that the Grammys voters or music experts threw the whole Love Yourself album into a trash can or keep doing the same way to the Map of the Soul or many ppl attacking for our music taste(I don’t know why🤷🏻♀️), we’ll keep supporting BTS for our own reasons.
Wow, I loved this title
How can I explain Grammy voters that there are 7 songs portraying seven stages of love,then Fake Love,then answer-Love Myself in Love Yourself album. Now, we are in the stage of searching for our self/soul.Map of the Soul album has 3 parts.Persona is 1st.
Bad enough we have to deal with 'bro country'!!!
Thank you for a factual and well researched article! BTS_twt BTS 💜
Boy bands are over, and BTS is average at best. Foreign language barrier not withstanding.
How can I explain Grammy voters that there are 7 songs portraying seven stages of love,then Fake Love,then answer-Love Myself in Love Yourself album. Now, we are in the stage of searching for our self/soul.Map of the Soul album has 3 parts.Persona is 1st.
Cause they didnt pay for them
It shows there’s huge difference between expert opinion vs people’s opinion. BTS get “zero” Grammy nomination but they are the best selling artists in the world. How contradicting! 😂 Anyway, I like their many types and genres of songs.Some are vulnerable, some are fire. BTS_twt
The comments.......
I’m a Lizzo and an “Old Town Road “ fan, and there wasn’t anything last year with the depth of BTS’s “Persona”, and if you don’t think so, you don’t know it. The Grammys are regional awards as Asian music awards are.
Just because it’s popular doesn’t mean it’s good.
In 2019, there’s only one album sold over 4 million yet. That’s BTS album.I am just wondering how come they overlook the artists who had stadium tour (almost all sold out in a few hours) across the globe,the only artists who have best selling albums. Not to mention they out dance
True ... the market is already hard enough for non English songs and singers. Regardless of language barrier, BTS music connects their fans, the songs deliver the heartfelt emotions. And they are one of the top 3 touring artists in 2019 and their albums currently stands as No.1.
Thank the Goddess! They don’t deserve one!!!
please...award shows are a joke they dont reflect reality
Sales don’t necessarily equate talent
Just because you sell lots of albums doesn’t mean your stuff is good enough for an award. How many albums has Nikki Minaj had out?
Ha ha. I wasted like 10 min of my life yesterday arguing with several of their fans that they are, in fact, not more influential than The Beatles
Do they give Grammys for synchronized dancing?
That's just SAD!
Karma for all those stupid ass kpop stans
Thank god...
Awful genre.
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