creative director Louise Trotter who finally broke him down and sealed the deal. “Louise called me and begged me,” jokes Mars, adding that he was actually a big fan of Lacoste growing up. “Going to school, if you had that crocodile on your chest, that meant something,” he says. When Lacoste said Mars could design whatever he wanted, he was instantly on board. His new line debuts March 5.
When the singer sat down to actually work on the collaboration about a year ago, Mars began adopting an alter ego to help him think like a designer. He dreamed up Ricky Regal, an extremely fashion-forward man with an eye for design. The line, titled Lacoste x Ricky Regal, now serves as a representation of what Mars thinks this elevated version of himself would wear.
That resulted in a collection of ready-to-wear, footwear, and accessories that nods to the ’70s but has a decidedly more dressy, modern feel. Of course, it being Lacoste, there’s a heavy dose of sportswear influences too, including striped tracksuits and groovy camp-collar shirts with exaggerated collars. “I wanted collars down to my elbows,” says Mars. “There’s something magnificent and powerful about a collar being big. It gives confidence to whomever’s wearing it; it feels like a cape.
In the campaign Mars can be seen wearing the ’70s-inspired pieces along with sleazy-chic items like aviator sunglasses, which he also designed. Mars enlisted friend and singer-songwriter Anderson Paak to model along with him. “He and I have been quietly working on a project together,” Mars teases on the music front.
In fact Mars found that the design process wasn’t all that different from writing music. “When I’m writing a song, it’s about the emotion: What do I want people to feel?” he says. “I approach clothing that same way: How do I want to feel when I put on that jacket?” He wants people to experience life as Ricky Regal—like they’re “levitating when they walk into someplace—a grocery store or a party.”
LACOSTE BrunoMars このジャージがほしいニャ😽🌹🥃✨
BrunoMars LACOSTE 🐊❤️
BrunoMars LACOSTE carlascorsese Versace On The Floor
LACOSTE BrunoMars Why does he look like an 80s hiphop singer tho
BrunoMars LACOSTE Qué opinás de este tipo de colaboraciones? YouAreMyBezoar
BrunoMars LACOSTE I need it 4 my Birthday!!
BrunoMars LACOSTE 😍😍
BrunoMars LACOSTE Bylrif 😍😭
BrunoMars LACOSTE 🤩
LACOSTE BrunoMars His clothing line is gonna have a lot of color nd FUNK ! I hope .. ♥️✨ excited
BrunoMars LACOSTE Congratulations 🎉 🎉 BrunoMars meets LACOSTE 👑👑Awesome, absolutely awesome 👏👏
BrunoMars LACOSTE Great Ricky👑✨✨✨
LACOSTE BrunoMars Yes l'm so happy right now I didn't believe in this program before but I received my profit 13BTC to my wallet address macktyler60
LACOSTE BrunoMars y_georgie
LACOSTE BrunoMars Bruno is so Daddyish!!
LACOSTE BrunoMars Pasé el tweet rápido y pensé que era Abel 🤭
BrunoMars LACOSTE So hot
BrunoMars LACOSTE Congratulations Bruno 🎉🥂🍾🍹🎊 Perfection as usual ❤ 👌
BrunoMars LACOSTE “Design clothes that are the exact opposite of suits. Leisure wear for the silky and smooth.” 👕🧥 Are there also clothes for women available Mr. ricky_regal ?
BrunoMars LACOSTE I dig the vibe and live the 70s feel and inspiration
BrunoMars LACOSTE I thought the 70's already happened?
BrunoMars LACOSTE Bruno is reaching his goals ✨ The Hooligans are very proud 🥰 We can check two of them off Drink✓ Clothing Line✓
BrunoMars LACOSTE proud of my baby
BrunoMars LACOSTE ELE TA VIVO
BrunoMars LACOSTE
brunoarchive LACOSTE BrunoMars la quedo
BrunoMars LACOSTE HELLO?
momosweetx LACOSTE BrunoMars ...
BrunoMars LACOSTE And it will start to be a success, everything Bruno does becomes successful.
BrunoMars LACOSTE 👏👏👏👏👏✔✔✔✔✔
BrunoMars LACOSTE
BrunoMars LACOSTE New Album and New Line...Brand New Bruno Mars🥳🥳🥳But of course I love all types of Bruno➰➰💋🎶All eyes on you sweetie〰️all day everyday,I do not wanna miss a thing 🔥💫🔥💫🔥
BrunoMars LACOSTE Tão perfeito;)
BrunoMars LACOSTE Ca tombe bien le 5 mars ces mon anniversaire
BrunoMars LACOSTE You're so fashion bebé!!!!!!😍
BrunoMars LACOSTE Hayaller bruno hayatlar boşver 😂
LACOSTE BrunoMars I’m ready. Can’t wait for 03/05.
BrunoMars LACOSTE Cosita prexiosa
BrunoMars LACOSTE OH YESS!!
BrunoMars LACOSTE Plz donate to my cause
BrunoMars LACOSTE I think it’s awesome that you pivoted as a creative. Instead of dwelling during the pandemic, you got creative in other ways! You need to write sexy song about that.
BrunoMars LACOSTE Wait Bruno, you might can pursue your dreams of being an actual model😳 (you already have the looks✨)
BrunoMars LACOSTE Njwayusoff kan dah kata
BrunoMars LACOSTE so true
BrunoMars LACOSTE Wow 💕 Who is this cool guy Ladys and Gentleman ⭐This is the King BrunoMars 👑,right ✌️
👏🏼👏🏼👏🏼
BrunoMars LACOSTE Perfection RickyRegal BrunoMars. Perfect at everything you do!
BrunoMars LACOSTE No need to sweep grammy’s when B is sweeping all business markets! 🔥
LACOSTE BrunoMars BrunoMars You are A-Marston!!!Congrads!! Love you to MARS!!!🤣🤣🤣🥰❤️❤️💯💯❤️💯
BrunoMars LACOSTE Mtz_Aleejandro weyyyy
BrunoMars LACOSTE brubru eu te amo
BrunoMars LACOSTE HE CAN DO WHATEVER HE WANT!
BrunoMars LACOSTE jairbolsonaro CarlosBolsonaro FlavioBolsonaro see this
BrunoMars LACOSTE I love how Bruno’s humour hasn’t changed at all
BrunoMars LACOSTE 😍😍😍
LACOSTE BrunoMars So proud of Bruno & all the heart & creativity I can tell went into this collection! Can't wait to see the whole thing! 😎
BrunoMars LACOSTE so proud of you, I love you so much ❤️
BrunoMars LACOSTE 😍
LACOSTE BrunoMars 🔝
BrunoMars LACOSTE Tão orgulhosa do meu menino 😭❤
BrunoMars LACOSTE Congrats Bruno - what an adventure 🙏💪😍💚🙌
BrunoMars LACOSTE It’s gonna be expensive isn’t it?! 😢😪
BrunoMars LACOSTE BrunoMars I LOVE YOOOU, BRUNO IS COMING BACK
LACOSTE BrunoMars love you so much 🧡🧡✨
LACOSTE BrunoMars Totally agree
BrunoMars LACOSTE Sexy 🤩😍👏🔥
BrunoMars LACOSTE Impeccable aesthetics of Ricky Regal, congratulations! 🐊✨
BrunoMars LACOSTE 🙌😍🔥🔥🔥
BrunoMars LACOSTE BRUNO I LOVE YOU
BrunoMars LACOSTE Less Goooo🔥🔥🔥
BrunoMars LACOSTE I won't be able to afford any of it, but a girl can dream! 😁
BrunoMars LACOSTE Awesome!!!
BrunoMars LACOSTE so excited 💖
BrunoMars LACOSTE Papasito rico ñam 🤭♥️
BrunoMars LACOSTE Love you ❤️
BrunoMars LACOSTE Changing the game for sure!💯💕
LACOSTE BrunoMars ooi bem, saudades. 🤍
BrunoMars LACOSTE Maaanoooo❤️
BrunoMars LACOSTE Wtfff my king
BrunoMars LACOSTE
BrunoMars LACOSTE I’m gonna buy a lot from your line omg ily
BrunoMars LACOSTE BRUNO MARSSSS
LACOSTE BrunoMars guess who’s going to spend their paycheck on it too 🙋🏻♀️🙋🏻♀️
LACOSTE BrunoMars TE AMO
BrunoMars LACOSTE my bae. 😢😢
LACOSTE BrunoMars 😍😍😍😍
BrunoMars LACOSTE Wait what omg omg omg
LACOSTE BrunoMars BrunoMars YOU ARE STUNNING!!! love you💖💖💖
BrunoMars LACOSTE ❤️❤️❤️🙏
BrunoMars LACOSTE hey bruno
BrunoMars LACOSTE I LOVE YOUUUUUUUUUUU
LACOSTE BrunoMars Te amo mi amor!🥰
LACOSTE BrunoMars CAN WAITTTTT!!
LACOSTE BrunoMars i love this man so much!!!!!! so excited for the new era
BrunoMars LACOSTE TE AMOOOOOOOO
LACOSTE BrunoMars YES OMG
LACOSTE BrunoMars TE AMOOOO
LACOSTE BrunoMars Lemme guess. $120 for a t-shirt They make clothes for their friends. Not normal ppl.
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