Britain's Boohoo buys Debenhams brand while ASOS moves for Topshop

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Britain's Boohoo buys Debenhams brand for 55 million sterling

LONDON - British online fashion retailers Boohoo and ASOS made major expansion moves on Monday, with the former buying the Debenhams brand and the latter in talks to buy the key brands of Philip Green’s collapsed Arcadia group.

The moves underline how online players have gained the upper hand over traditional bricks and mortar clothing retailers, a trend accelerated by the COVID-19 pandemic.

 

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