“Every day I would put on a different tux and head to the studio,” Eldredge tells“To watch Brett walk into the studio, straight into the vocal booth — we had to be COVID tested so we were a little behind — we walked in right at 11, counted off and he sang two passes and we got the take,” recalls Eldredge’s manager, Q Prime South’s John Peets. “The whole horn section, they’re Paul Simon’s guys.
Eldredge and a number of other country artists, including Martina McBride and Vince Gill , have built holiday franchises that not only bring holiday music, but annual tours and other branding opportunities that make it a truly jolly time of year.Christmas music, with themes that typically center on family and the religious aspects of the holiday season, has a well-established history within country music, with nearly every major country artist releasing holiday music at some point.
McBride has since made holiday concerts a bedrock of her yearly tour plans, and is in the midst of the 11th year of her The Joy of Christmas tour, which launched Nov. 26 in Illinois and wraps Dec. 19 in Milwaukee.
As with every team putting a show on the road this year, McBride’s team had to navigate ever-changing COVID-19 regulations in various markets. “It’s a storyteller’s show,” says Miller of McBride’s holiday concert. “She does lighter holiday songs but then also more reverent songs. She adds so many personal stories from her childhood Christmases and her family that it adds this really wonderful narrative that I don’t think anyone else does in this format.”
There are also hopes to expand the holiday tours internationally. “I would love to get to London and Berlin, because his propensity to want to go to Europe is higher than most in the country field,” Peets says. “But again, you’re working with a smaller window and a lot of overhead, so you have to be as efficient as you can.”In addition to a music career spanning three decades, McBride has made inroads in the cooking world, releasing two cookbooks, and launching a Food Network show in 2018.
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