GRILLS AND SPILLS. Beyond Meat is spreading its meatless message. The $9 billion maker of plant-based burgers is going to be the “preferred supplier” for the McDonald’s McPlant burger, and will partner with Yum Brands to sell vegan-friendly protein for fried chicken and pizzas. It’s an effective route to customers’ stomachs, though maybe not their hearts and minds.
Beyond Meat boss Ethan Brown said the impact from the partnerships would be “fairly modest” on Thursday’s earnings call. But every dollar helps. Revenue growth last year slowed to 37%, compared with a 239% jump the year before. Brown isn’t saying where he thinks revenue will head in 2021. Beyond Meat has a premium valuation to live up to. Its enterprise value is 22 times estimated sales for 2021, according to Refinitiv, more than 10 times the multiple of Kellogg and J.M. Smucker. Being the unbranded filling in McDonald’s burger buns is a way to shift burgers, but not a recipe for premium pricing power – which is the ingredient this company needs. Reuters Breakingviews is the world's leading source of agenda-setting financial insight.
Breakingviews alpgomez The quarter pounder with cheese is better than the Big Mac
Breakingviews alpgomez That headline's more of a mystery than what's in McDonald's burger meat.
Breakingviews alpgomez Don't think they're targeting the premium price market anymore
Breakingviews alpgomez Fuck off im not eating your west destroying burger.
Breakingviews alpgomez Meat printed on McDo Printers
Breakingviews alpgomez nice
Breakingviews alpgomez Kudos on the picture that you guys used: Its pretty funny seeing what a McDonalds burger actually looks like compared to the advertisements.
Breakingviews alpgomez A sandwich with fake meat is a carb burger.
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