Breaking Through The Alcohol Industry And Bringing This Original Clean Tequila Seltzer To Market
Launching a new product to market is challenging at any time, but for this entrepreneur, launching a new alcohol product during a pandemic proved to be incredibly challenging.
As the market began its rebound, friends and family who saw what the couple were building would reach out asking how they could get involved or potentially invest. The founders chose to accept this form of capital rather than seeking VC funding which was always more elusive in the early stage. They felt the community of investors they could build would be a motivated group that would help push the brand in their local markets beyond just being a source of cash. Before the funding round closed, they did receive funding from two separate venture capital firms.
The company has come a long way since the initial launch with distribution nationwide online and soon to be 11 active states with retail distribution and over 20 team members. The brand is staying true to its pillars, and Camila is getting used to being a CFO and full-time mom.
Besides being a fearless female founder and mom, Camila is leading the clean drinking movement. In addition to that, outdoor sustainability and conservation are very near and dear to her heart. So much so, her passion is at the forefront of Volley’s mission to protect and take care of the planet and be seen through Volley’s partnership with headtopics.com
Leave No Trace (LNT). LNT is a non-profit that provides resources so every person can protect + enjoy our natural world. The brand is actively organizing public clean-ups in the different markets they are distributed.Camila suggests that even though things might not always happen as planned, stay focused and find a way through to your goal.
These are the tips Camila would like to leave for entrepreneurs in helping them start up their business journey:1. Surround yourself with supportive peopleIt is crucial to have well-founded support around you as you travel on your entrepreneurial journey, as it is a challenging road. There will be times when you feel like giving up because nothing seems to be going well. It would help if you had others to help you with your motivation and cheer you on because it is challenging. And giving up is not an option, especially when you have come so far.
2. Create a team you can depend on their expertiseEspecially when you are venturing into unfamiliar territory, you need to hire people who have specific knowledge in the areas you need. It was important for the team at Volley to hire experts in the alcohol industry to help them navigate the industry-specific rules and ensure their product got to market with few interruptions.
3. Don’t leave your day job too earlyIt can be tempting to want to leave your job as early as possible as you create your product, but if you depend on that paycheck to meet your basic living needs, Camila advises against it. You need to keep the stress low and ensure you have a regular paycheck coming in until you can rely financially on your new business. It likely won’t go as planned and may take longer than expected to get to a place where you are making money, so don’t make any impulse decisions. Everyone loves the entrepreneurial stories of the person who quit their job and went all in and saw it work out. You can go all-in but be practical about it. If you have a stable income source, you need income and don't give it up to chase an unstable income. headtopics.com
The bottom line is building a product-based business can be challenging, and there are many highs and lows on the journey. It is essential to persevere through the challenges and focus on keeping a positive mindset to get you through the tough times. Read more: ForbesWomen »
NASA: You Are Going
In this story, NASA invites you—a member of the Artemis Generation—to feel connected to each Artemis mission and discover all of the exciting possibilities of going to space.
Beer brewers around the world are stacking shelves with new hard seltzersSpeaking on the company’s earnings call in late April, David Burwick, chief executive of Boston Beer, said Truly has reached a market share of more than 28%. And there have been a flood of competitors adding to the hard seltzer choices. Is it possible to find a good guy on Twitter?
Texas Senate passes restrictive new voting billJUST IN: Texas Senate passes restrictive new voting bill. The final version of the Senate Bill 7 is not yet online for review, but the original version banned overnight early voting hours and drive-thru early voting. Bill now heads to the Texas House. Good. The only way oil and gas money and 'the rich' can retain power is to suppress voting (Georgia law is outrageous; other Republican-led states will be). The Republican Party has lost a moral compass, so many will do ANYthing to win, it's amazing. They need to control their ranks. Wow! What a headline! “We don’t know what’s in the bill, but it’s Restrictive!” 🤗.
This Asian American founded a beverage company to help smash stereotypesNectar Hard Seltzer officially launched in December 2020. Founder Jeremy Kim says he designed a marketing strategy to play against Asian stereotypes. acorns Lmao.
White Claw Is Releasing A Higher Alcohol Content Version Of Their Fan-Favorite SeltzerNamed 'White Claw Hard Seltzer Surge,' the latest addition to the already expansive lineup will include two tasty and fruitful flavors — Blood Orange and Cranberry I read that at first as 'White Claw Hand Sanitizer Surge'. Lord help me. I'm going back to sleep.
With This Homemade Pancake Mix, You’ll Have Brown Butter Pancakes in an InstantWhisk together toasted butter powder & powdered buttermilk for a shelf-stable pancake mix with way more flavor than the store bought stuff. Powdered buttermilk is a true concentrate—meaning, when stirred into water, it actually creates buttermilk that you can use in recipes for biscuits or fried chicken. This pancake mix recipe benefits from the inclusion of two super flavorful powdered products: powdered buttermilk and powdered butter.