where he expounded on his knowledge, research, and insight into the Metaverse and its many implications for brands and advertisers. Here’s a look at Ball’s musings on what the Metaverse really is, why it matters, what it’s going to take to build, who’s trying to build it, and what that means for your business.We have seen our lives go heavily “online” in the many months since the global pandemic rocked our world and the way it traditionally works.
We believe that a new era of media and marketing is rapidly emerging, one empowered by technology and driven by creative storytelling. What we see are brands taking a…We believe that a new era of media and marketing is rapidly emerging, one empowered by technology and driven by creative storytelling. What we see are brands taking a bold stride away from interruptive advertising towards content that provides value in the way of information and entertainment.
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