Box Office: How ‘Doctor Strange 2’ Reaffirmed Marvel’s Brand Strength

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After softer-than-normal grosses for 'Eternals,' 'Shang-Chi' and 'Black Widow,' the 'Doctor Strange' sequel confirmed that Marvel remains one of Hollywood's biggest franchises.

may have stolen its spotlight and its preordained place as the event movie of the summer , but for a straight-up sequel to to earn $947 million worldwide is a triumph of brand popularity. In “like to like” comparisons,earned 76% more domestic and 74% more worldwide. Once again, Marvel has turned the break-out sequel into a business model.

earned $409 million from a $187 million launch, which makes it the most frontloaded MCU movie yet. Why is that? Well, aside from Raimi’s horror elements , the opening represented both casual MCU fans and those who explicitly expected a cameo-filled, universe-shaking “mythology episode” on par withalso earned “just” $408 million from a $179 million launch in May of 2016.

 

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So fascinating

The only good parts of this movie was the fan service with Mr fantastic and professor X… Sam raimi should be banned from directing

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