Boris Johnson’s new covid-19 campaign falls flat

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The slogan, “Stay Alert, Control the Virus”, and the new guidelines announced alongside it have created a sense of confusion

BORIS JOHNSON and his top aide, Dominic Cummings, are masters of the snappy slogan. “Take Back Control” transformed the EU referendum. “Get Brexit Done” garnered Mr Johnson an 80-seat majority in last December’s general election. “Stay at Home” has been observed assiduously by Britons during the seven-week coronavirus lockdown.

The slogan and the new guidelines announced alongside it created a sense not of renewed purpose but of confusion. “I don’t know what ‘stay alert’ means,” said Nicola Sturgeon, the first minister of Scotland, describing it as “vague and imprecise”. Leaders in Wales and Northern Ireland, which under Britain’s system of devolved government are also responsible for their own lockdown policies, also said they’d be sticking with the original slogan.

In truth, the campaign reflects only a slight loosening of the lockdown in England. Most shops, cinemas and restaurants will remain shut, and most public gatherings will remain banned. Employees who cannot work from home are given greater encouragement to turn up. Face coverings will be encouraged. The public will be able to sunbathe and picnic in parks, as well as take exercise, and be allowed to drive to beaches and beauty spots.

 

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BE WARNED: This attack on civil liberties is not over when the lockdown is closer to being lifted, at level 2. The government plans to enhance TESTING, TRACING AND MONITORING. TheNewNormal PoliceStateHasArrived

Please can we see the scientific evidence Facts not bluster And exactly how is the Government going to investigate every work place where people may contract the virus It can't even get testing to all areas of the country

stay control save Alert The Virus Lives

He's a tw

People are getting used to being spoon-fed and treated like idiots. They want it so. Before 11th: Stay at home. Easy, but everyone broke the rule, anyway. Now, you don’t have to stay at home but use your common sense. Easy.

If a household of three meets another household of three in the park and they pair off at 2m distance as allowed, can they subsequently re-pair after 10mins if still 2m apart. The question wasn’t answered in today’s Briefing. Ta.

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