Boohoo Launches #boohoofilterfree to Eradicate Negative Self-Image

Boohoo seeks to empower people to feel confident in their own skin.

Boohoo

1/27/2022 3:30:00 PM

Boohoo seeks to empower people to feel confident in their own skin.

Boohoo seeks to empower people to feel confident in their own skin.

Consultant psychiatrist Dr. Sara Vohra @themindmedic will be supporting the campaign alongside influencer and burns survivor Sophie Lee.

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Backstage at Alexandre Vauthier Couture Spring 2022 Consultant psychiatrist Dr. Sara Vohra @themindmedic will be supporting the campaign alongside influencer and burns survivor Sophie Lee. “With social media constantly serving us up highlights of other people’s lives, it is hard to separate what is real from what has been edited or filtered,” said Vohra. “Whilst for some these filtered images may be inspirational or aspirational, for others it can spiral into comparison with our unfiltered selves, make us feel ‘less than’ and fuel low self-esteem; it can be hard to resonate with images where bodies and skins are portrayed as seemingly perfect and blemish-free, but it’s made even more difficult when that is seemingly all we see online. #Boohoofilterfreecampaign is a powerful reminder of what life is really like beyond the filter, bringing images that are far more relatable to the forefront; the images we compare ourselves to and we perceive to be ‘better than’ us are actually not the reality,” she said.