Boohoo buys Debenhams brand and website for \u00a355m

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Boohoo buys Debenhams brand and website for £55m

“transformational deal”

however does not include any of the chain’s 124 stores or safeguard jobs, putting 12,000 employees livelihoods at risk. The 243-year-old department store has been in administration since April 2020, with business advisory firmlast month beginning a liquidation process, to close the brand down after administrators failed to secure a rescue deal for the business.

In a statement released accompanying the news of the takeover FRP explain: “This transaction will allow a new Debenhams-branded business to emerge under strong new ownership, including an online operation and the opportunity to secure an international franchise network that will operate under licence using the Debenhams name.

 

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