Ecommerce, Beauty, Wellness, Fitness, Justin Bieber, Kaia Gerber, Fragrance

Ecommerce, Beauty

Body Spray Is Back—And It’s Making Up for Its Hyper-Masculine Past

Dogpound, the bicoastal fitness destination with a starry clientele, has teamed up with OffCourt for an elevated spin on that gym-bag essential.

10/24/2021 10:46:00 AM

OffCourt’s body spray recasts stereotypes about the infamous deodorant alternative with sophisticated scents—notes of sandalwood, fig, citron—along with a proprietary odor-fighting formula.

Dogpound, the bicoastal fitness destination with a starry clientele, has teamed up with OffCourt for an elevated spin on that gym-bag essential.

.All products featured on Vanity Fair are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.Long before the sun has risen on any day of the year,Kirk Myerscan be found at the Dogpound, the black-cube gym he opened in downtown New York in 2016, where he trains some of the most statuesque bodies in the world. (Clients include

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Kaia Gerber, Laura Harrier, HaileyandandHugh Jackman.) And long after most people have finished their days and closed their laptops, Myers is still finishing up one-on-one training. It’s a level of dedication that helps explain the Dogpound’s growing international demand, with additional locations in West Hollywood and, soon, Qatar. That nonstop drive also makes Myers an expert in the art of deodorizing. “Chewing gum and mouthwash are essential. You need to limit the percentage [of you that might smell],” Myers observes with a laugh on a Zoom call from his sprawling 5,500-square-foot Los Angeles space. “You’re always thinking about that.”

Dogpound’s Kirk Myers.By Nigel Barker.Which is why, when a mystery bottle of Performance Body Spray came across Myers’s desk earlier this year, courtesy of the nascent brand OffCourt, he misted it on right away. “I was very impressed honestly,” he says, remembering the first whiff of the new category-defining hybrid—a product that lives somewhere between fragrance and post-sweat essential. “If you put on cologne, it’s too strong. Deodorant doesn’t stay as long. So it’s kind of the perfect balance,” says Myers. He found himself reaching for it again and again.

If the mere mention of “body spray” stirs up memories of a ubiquitous teen staple and pungent notes of toxic masculinity, fear not. OffCourt’s mist recasts those stereotypical expectations, building its subtle and sophisticated scents—with notes of sandalwood, fig, and citron—upon a proprietary odor-fighting formula. Today, with the arrival of a new Dogpound edition (available online and in the gym’s locations), there’s a fourth iteration: a bergamot-mandarin blend that gives way to a coolly confident mingling of suede, oak, and musk.

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