, the colorful New York publicist who repped Ann-Margret and Diane Keaton, contributed to the Oscar campaigns forand helped create the “I Love New York” campaign, has died. He was 84.
Widely regarded as the Big Apple’s king of publicity in the 1970s and ’80s, Zarem died Sunday morning in the same home in Savannah, Georgia, in which he was raised.In 1974, with a loan from restaurateur Elaine Kaufman — at whose eponymous Upper East Side showbiz hangout he dined twice a week from 1963 through 2010 and where in 1979 he introduced Mia Farrow to Woody Allen — he left Rogers & Cowan to launch his own PR operation, Zarem Inc.
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