Bob's Red Mill founder is still working in his 90s and loving it

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If Bob Moore is any example, doing what you love for a living and sharing your wealth with employees will keep you vibrant and happy well into your 90s.

Moore, who turns 91 this month but sounds like an exuberant man half his age, founded the whole grain flours and cereals company Bob's Red Mill in 1978 with his now deceased wife, Charlee.Bob Moore, founder and president of Bob's Red Mill.He still works full-time as the company's president, having handed over the CEO title two years ago to his chief operating officer."I like business no matter how hard I have to work.

Charlee was a little surprised."I can still hear her. My wife said, 'But I thought we were going to read the Bible,'" he recalled. Bob's Red Mill grew quickly. After three years in business, Moore decided to start a profit-sharing plan for his employees."The Bible says, 'Do unto others as you would have them do unto you,'" he noted. And he figured if he were an employee, he would want a piece of the profits he was helping to create.

 

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