is leaving a colorful mark on Latin pop music. As the Mexican-American singer continues to take the genre to new places by fusing seemingly disparate elements of electronic and punk with reggaeton, he also lyrically pushes boundaries as an openly gay musician. Seeking to find himself after a few years of fleeting fame, Blue's authenticity as an artist led him to sign with Universal Music Group last year.
Before becoming one of Mexico's freshest new voices, Blue Rojo was born Santiago Ogarrio in San Diego, California. As a child, he grew up in the border town of Tijuana, where he was able to embrace the pop culture of both the United States. and Mexico. Blue cites MTV'sas the foundation of his musical influences."I was super inspired by MTV, the whole top 10 countdown," he recalls with a smile."I watched it all the time.
Blue moved to Mexico City with his family at age 11, and he later found his first opportunity to make his dreams of becoming a musician come true. Afterbecame a ratings juggernaut in 2011, international franchises sprang up around the world, including in Mexico. In 2013, he tried out for. For his first unaired audition, he says the producers forced him to sing Juanes's"Me Enamora," which resulted in zero celebrity coaches selecting him for their team.
Despite making it far in the competition and enjoying the experience, Blue says he couldn't really be who he was while appearing on television."I was already out with my family but I was still kind of scared of saying it on the show," he adds. Blue also found that his initial fame, boosted by, had to do more with being a recognizable face on TV than with his actual talent. He left Mexico City for Guadalajara after a friend invited him out there.
With a fresh perspective from spending a year in Guadalajara, he returned to Mexico City to make Blue Rojo a reality."I'm this misunderstood, super mystical gay boy in my fantasy," he says about the concept behind his moniker. In 2019, Blue started independently releasing music that delved into queer identity through euphoric electro-pop tracks like"
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