Blake Lively’s New Hair Brand, Blake Brown, Was the Hardest Beauty Secret to Keep

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Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products.

Then an early July email proved my longtime hunch was correct after all. I opened the message—subject line: “embargoed and confidential”—and found an invitation to meet with Lively to discuss her new beauty brand. Days later, a package arrived at my apartment containing a collection of mystery lab samples. They didn’t reveal which beauty category they belonged to, but they smelledA hint of santal, a little bergamot, some vanilla—but that was the extent of my takeaway.

The core products making the Blake Brown roster are designed like a system—there’s a strengthening shampoo-mask duo as well as a nourishing duo. Alternating between the two offers both strength and elasticity. The products are also designed to be small-space friendly. They fit together like a “hive,” and can be stacked side by side or on top of one another.Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.

Guided by her gourmand palette, Lively sought inspiration from a handful of her favorite perfumes and candles. Those include the discontinued Burberry The Beat,The actual Blake Brown blend, however, is distinctly unique—and in my personal opinion, the highlight of the brand. In every product, you’ll find milky musks, vanillas, sandalwoods, and some citrus. The fragrance is truly good enough to eat while maintaining an elevated feel that might even replace the need for perfume.

 

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