Blake Lively Explains Why Her Beauty Brand Is Named Blake Brown

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Blake Lively opened up about the ‘intimate’ meaning behind the name of her upcoming beauty brand, Blake Brown

“Brown is my dad’s name,” Lively, 36, said while chatting with Harper’s Bazaar on Wednesday, July 31, referencing her father, Ernie. “My dad took Lively from my mom. I just thought that was really cool.”

“I’ve only ever been called Blake Lively, but Blake Brown was on my birth certificate and it would show up in legal documents,” Blake continued. “It was always an identity that I never fully stepped into and it was the most intimate identity and people don't really know anything about it.” “I didn't want to use Lively because I didn't want people to think that I was just trying to cash in a celebrity brand. I wanted it to stand for itself,” she explained. “I wanted it to earn people’s respect.”

 

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