Online sales on Black Friday are on track to reach a record high this year, according to preliminary data from Adobe Analytics.
The data indicates one-day holiday sale, typically associated with an in-store shopping frenzy of long lines and the pursuit of coveted gift items, played out mostly online. an increase of between 20% and 29% from last year, depending on how many shoppers make purchases late into the night. Nearly 42% of sales came from smartphones as of 4 p.m. ET, a 7% increase over last year.
There’s nothing in the stores to buy!
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