Black Friday in-store shopping dropped 52.1% as online sales broke records. Will Cyber Monday follow?

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Even with a month of sales dubbed 'Black Friday,' online sales still broke records Friday as shoppers continued to click 'add to cart' and scoop up deals from home.

Slim lines in US for Black Friday

The coronavirus pandemic is keeping crowds thin at malls and stores across the country on Black Friday, which is notorious for large crowds. Online sales are expected to continue to soar as more shoppers hunker down at home. Cyber Monday 2020 is expected to break more records and keep its top spot as the busiest online shopping day, with shoppers expected to spend as much as $12.7 billion or 35% more than in 2019, Adobe said.

Salesforce said the surge in digital orders during Cyber Week will challenge the logistical capabilities of many retailers.and are using stores as fulfillment centers, have added curbside pickup and are working with delivery services including Uber, Lyft, Postmates and Instacart. "Retailers that haven’t been planning for ‘shipageddon’ will be in a tough position as they scramble to fulfill the onslaught of digital orders before the winter holidays," Rob Garf, Salesforce vice president of strategy and insights, said in a statement. “With the influx of online orders, retailers that planned for shipping constraints and instituted creative last-mile options will be winners.

 

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