If you’re going to charge into the post-pandemic future, might as well do it in comfortable footwear.
Birkenstock, CVC, Permira and Goldman all declined comment on the process, which offers another window on pandemic dealmaking and just how companies and investors are thinking about the future. But that spoke more to desperation after the consumer lockdown. It wasn’t until the fall that major players started to make their move, feeling sure enough about the figure to put money on strong brands. VF Corp. bought Supreme for $2.1 billion-plus and Moncler’s Remo Ruffini cut a deal to buy Stone Island for 1.2 billion euros, setting the tone for hot brands in growth mode.
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