Bird Wasn't For Regular Moms, It Was For Cool Moms

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How the now-shuttering boutique's aesthetic shaped fashion.

and so many other stores before it, Bird was what the sociologist Robert Oldenberg would have called a “third place,” somewhere that is neither home nor work. For its regulars, it was a place to drift between the personal and professional, to interact with people who weren’t blood relatives or sentient business cards, to let chance lead you to a new find that might change your life, or at the very least your wardrobe.

 

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