Billie Eilish does things her own way. When it comes to her career, she’s way more about the surprises than the constant social media teases. It’s a strategy that has worked for her and today, she did it again, surprising fans with the announcement of Billie Eilish Fragrances and its first launch. The fragrance is called Eilish and it comes out this November, just in time for holiday gift-giving.
Hew new fragrance line was created with Parlux Fragrances, Ltd, which issued a press release stating that Eilish is involved in all aspects of creation, “from the creative vision, to the bottle design, the packaging, the campaign, and of course, the scent itself.”
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