The Orange County District Attorney's Office is advertising to criminals, hoping they see the billboards that 'Crime doesn't Pay in Orange County' in efforts to curb burglaries and smash-and-grabs.In a recent news release, the DA's office said that outsiders from Los Angeles and Riverside are coming to Orange County with the sole intent to commit crimes like smash-and-grabs. burglaries, and robberies.
'The ads are far reaching, going on public transit buses in Los Angeles, Norwalk and Glendale. There are bumper stickers and even digital marketing targeting cell phone users in surrounding counties.The billboard and bus ads alone are estimated to reach more than 38 million people over a four-week period.
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