warehouse tool. Previously, this process required that BigQuery users move data between cloud providers, which can be both costly and time-intensive. BigQuery Omni will be compatible with Amazon Web Services at launch, and Google said that Microsoft Azure will soon be supported as well.BigQuery Omni will help Google position itself as the brains of multicloud operations.
By reducing friction within multicloud operations, Google also stands a better chance at stealing market share away from AWS and Microsoft Azure. If an enterprise purchases all of its cloud services from one provider, then switching providers becomes a complicated and costly undertaking. Enterprises using multicloud environments, by contrast, are more easily able to weigh the pros and cons of their existing providers, as they look to expand cloud operations.
For Google, reducing the friction of working in a multicloud environment — as BigQuery Omni does, by automating the multicloud data aggregation process — can help diminish the advantage held by the market leaders in the cloud space.
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