., being daring, self-reliant) were rated as most central for creativity and this relationship was especially pronounced when creativity was described as “thinking outside the box."
In addition to a bias disadvantaging women in evaluations of creativity, we were wondering to what extent men and women receive unequal support for creativity at work. Extensive research shows that people’s perception of how much their organization encourages, recognizes, and rewards creativity predicts what they do at work. Gender-based bias in support for creativity could thus result in real-world differences in what people achieve in their jobs.
In line with our hypotheses, results showed that men describe having greater creativity support than women. In turn, this differential in support for creativity predicted gender differences in creative and innovative behavior at work. Those who receive greater support innovate more. Gender differences in support for creativity are most pronounced in industries with the fewest women.
Another explanation could be that stereotypes of creativity as masculine are not active in industries dominated by women. If there was no stereotyping of creativity as masculine, men would receive less support for creativity, but women would not be affected. We ruled out this explanation, too, because both men and women describe less support for creativity in industries with a higher proportion of women.
ZoranaPsych I'am neutral in this matter! :)
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