BFI Appoints Mia Bays Director Of Film Fund; Farhana Bhula & Kristin Irving Promoted

Bays will lead the strategic and cultural direction of the BFI’s investment of National Lottery funds into supporting UK feature film production – which at about £30 million a year represents the largest public fund in the UK for film and filmmakers – as well as new and emerging talent through BFI Network. She will take up the position in October, based between London and Nottingham.

In other changes at the fund, BFI vets Natascha Wharton and Lizzie Francke, formerly Senior Production & Development Executives, are segueing to the new roles of Head of Editorial and Editor-at-Large, respectively. Farhana Bhula and Kristin Irving are promoted to Senior Production & Development Executives. Fiona Morham has taken on expanded responsibilities in her Head of Production role.Bays said: “I mark 30 years in film this year. What a way to celebrate and commence a new chapter.

“I’m going to spend time listening , learning and reflecting on how the fund can be a dynamic and constructive part of a post-pandemic film movement. I’m passionate about making film more inclusive and relevant to people who have felt excluded and unrepresented. My hand will be out for those people, with whom I identify.”

Ben Roberts, BFI Chief Executive, commented: “We’re so thrilled that Mia is joining us to lead the Film Fund team. The Fund really could not be in better hands as we look to the future of the fund and build our next strategy. Mia has such a wealth of experience across production, curation and audience development, and I have immense admiration for her transformative work at Birds Eye View.

Bays has worked in the industry for almost 30 years as a creative producer, distribution and sales strategist, cultural activist, curator and workshop leader. She has worked on the releases of more than 150 feature films, is a BAFTA-nominated producer , and produced the Oscar-winning shortdirected by Martin McDonagh.

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