“We assessed personality in terms of the Big Five dimensions, the most widely used and well-established system in psychological science for organizing personality traits,” said the researchers, led by Clemens Stachl of Stanford University. “This taxonomy describes human personality in terms of five broad and relatively stable dimensions: openness, conscientiousness, extraversion, agreeableness, and emotional stability, with each dimension subsuming a larger number of more specific facets.
Using the Big Five as a starting point, the scientists examined whether people’s smartphone usage patterns — such as their app usage, communication and social behavior, music consumption, mobility behaviors, overall phone activity, and daytime and nighttime phone activity — could be used to accurately predict their personality traits. They found that they were.
Some personality traits were easier to predict than others. The researchers found"sociableness" to be the most predictable trait and"good naturedness" to be the least predictable trait.
The researchers are quick to point out the privacy concerns raised by this research. They state, “We should not underestimate the potential negative consequences of the routine collection, modeling, and uncontrolled trade of personal smartphone data. For example, organizations and companies can obtain information about individuals’ private traits , without the personality information ever being deliberately provided or explicitly requested.
Privacy concerns notwithstanding, the researchers also note the benefits of their approach:"On the positive side, obtaining behavior-based estimates of personality stands to open additional avenues of research on the causes and consequences of personality traits, as well as permitting consequential decisions to draw on behavioral data rather than estimates derived from self-report questionnaires, which are subject to a range of biases."Stachl, C., Au, Q., Schoedel, R., Gosling, S. D.
Busted? By no means! Take a break, BigFive - and make space for MBTI (not as discredited as one would imagine) and Enneagram - yeah... !
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