Traffic to American Humane’s website spiked after White’s passing. Ganzert said donations, too, have increased. The nonprofit is waiting to reveal by how much until more gifts flood in, including sizable donations it’s expecting from some donors.
“That’s the beauty of animal welfare,” Sizemore said. “There’s something for everyone to support. There’s so much good work happening and so much opportunity, particularly right now, to make the world a better place for people and animals.”ADVERTISEMENT Sarah Newhall, the chief strategy officer of the fundraising firm MissionWired, says charities can best capitalize on these moments if they already have a strong foundation in place to engage new donors — whether through emails, a website, social media or other methods.
Wanna take another BettyWhiteChallenge : Starting Monday, live the next 99 years of your life in a way where people adore you and not one person has a complaint about you when the challenge ends.
Happy 100th birthday to the late, great Betty White. Check out my tribute to the extraordinary actress and human that I wrote for her 99th. It highlights her life and career and includes 10 things you can stream today to celebrate her.
Just donated to my local animal shelter.
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