© Bert SternThey don’t make them like they used to. That assertion, although often colored by a rose-tinted nostalgia, seems to hold some genuine truth nowadays, when celebrities are not only a dime a dozen, but are so often seemingly manufactured overnight. In fact, in most cases, it’s difficult to even remember what these people are famous for.
of LIFE, depict some of the most prominent actors of the day as they take on the roles of their dream performers. The wonderfully playful series of portraits is testament to the fact that each and every generation grows up with its own heroes. Witness the debonair Cary Grant embodying an unlikely, yet totally convincing, impersonation of Charlie Chaplin’s Little Tramp, or Paul Newman’s gleeful transformation into the swashbuckling matinee idol, Douglas Fairbanks.
While the movie studios had created idols since the days of silent films, a cover of LIFE magazine could make all the difference. And a photographer with a strong relationship with a magazine wielded a lot of influence. In fact, the ’60s saw the birth of the photographer as hero, and Bert Stern was the archetype of this new figure. Alongside Penn and Avedon, he was one of the most respected and sought-after fashion, portrait and advertising photographers of the era.
Best known for his iconic “Last Sitting” photographs of Marilyn Monroe, taken six short weeks before her death, Stern photographed the world’s most beautiful women
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