Helmut Lang the brand has gone through its share of iterations and positioning over the years since its founder retired in 2005. After experimenting with"editors in residence" and a series of collaborators like Shayne Oliver, the company has now presented its second runway collection under creative directors Mark Howard Thomas and Thomas Cawson.
Each look recalled a '90s purism throwback of clean minimalism with the downtown edge Lang was known for.Utilitarian jackets with cargo details and parkas in army green were lightweight but functional, with zippers and pockets galore. Think less bulky and heavy and more easy spring layering.Rather than cutting a severe and razor-sharp suit, the brand showcased clean tailoring with fluid elements and draping that hang loose from the body.
bellahadid HELMUTLANG Desmayada
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