. When the statistics are what they are, why do brands insist on misrepresenting—or worse, gaslighting—consumers during these holidays?
Simply acknowledging that others are experiencing estrangement or other kinds of loss on this day can go a long way. Recently, I found myself perusing a Reddit forum devoted to the lives and experiences of adult children living in estrangement from their parents. A user posted a comment about how hard it was to avoid the hype around Mother’s Day, and they included a screenshot of an email sent by a company that had taken steps to honor their consumers' circumstances, whatever they may be.
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