Behind The Success Of Barbie’s Countless Beauty Collaborations

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The doll makes for a blank canvas that beauty brands can't leave alone.

, the hairstylist responsible for Musgraves's Barbie waves, theorized that the brains behind Barbie have done their beauty research. "Barbie has been able to adapt throughout the decades, going from '60s mod to '90s glam to the modern looks she dons now," he said.

McKnight pointed out that Barbie's debut came with a cat eye, and since then, she's tried everything from crimped hair to neon coloring. "Barbie has always been a global fashion and beauty icon, constantly evolving to reflect culture and the world around her. She both inspires trends and follows them herself," she said.

According to Shannon Dellimore, Co-Founder GLAMGLOW, Barbie's spirit of confidence and independence continually resonates with fans., which naturally featured the inclusion of pink packaging. "Barbie's glam changes and evolves over time which is why she remains an icon. She's able to express herself in many different ways."

 

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