Facebook and Instagram are wading into the U.S. debate over face masks with a clear message: you should wear them.
Masks help reduce the spread of the coronavirus, according to experts who point to recent studies and evidence from other countries showing that even simple cloth masks have some effect. “It would have been really helpful to have laid out that position as we were reopening,” she said. “Instead, our discussion about masks became a discussion about freedom rather than about the epidemiological benefit.”
“This decision is based on public health and messaging coming from our partners. Like everyone else we’re concerned about the recent uptick in cases and thought this was an especially important message to go loud with heading into the holiday weekend,” Facebook said in an emailed statement. It was not immediately clear if other social media apps would feel pressure to follow suit with such a prominent message, but many companies have taken steps during the pandemic to push authoritative public health information.
The company said it had other mask-related content, as well, including a public service announcement from the World Health Organization scheduled to run this weekend.
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