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Beauty Influencers Are Getting Less and Less Instagram Engagement

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New research shows influencers may not be quite as influential as they once were.

, and the number of followers clicking that elusive double-tap on influencer posts is at a record low.the full results of the study, and in summary, it was found that a surge in sponsored posts is making it harder than ever for influencers to reach their followers.

Per the results of the study, Instagram users engaging with posts from influencers has dropped from 4 percent to 2.4 percent; the results were based on one quarter of studying, and provided by InfluencerDB. Asbelieves that feeds are oversaturated with content, which makes it hard for influencers to stand out from the posts that are sponsored or paid for.pointed out, the impact of less engagement is especially noticeable among those with a high follower count.

It remains to be seen how a decrease in engagement between followers and the influencers they keep tabs on could potentially impact this money-making business of

 

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