Beauty Brands Create BeautyUnited to Fight Coronavirus

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BeautyUnited hopes to raise at least $10 million in small donations.

, big names in fashion and beauty are ramping up efforts to relieve some of the damage caused by the pandemic. Below is an updated list of the brands that have announced measures to help fight the coronavirus, whether it's through donations or turning offices into relief centers.

BeautyUnited is a new initiative launched on April 8 by Moj Mahdara, the CEO of Beautycon. The project brings together more than 40 established beauty brands to donate and collect funds and personal protective equipment for healthcare workers fighting COVID-19 on the front lines. PerAccording to the initiative’s

 

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Any company that is relying on small donations instead of taking it out of their own pocket is literally not helping. Useless.

Love reading about this!

been wondering how i should be feeling about brands rn, thanks

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