The beloved doll brand and the luxury French design house will present a ready-to-wear fashion and accessories line, as well as the creation of threeof Barbie and Ken avatars. Each digital artwork comes with exclusiveThe move to launch NFTs is part of Mattel’s expansion into the
, having first marked its place in the virtual space through the development of an e-commerce platform in 2020, for digital artwork surrounding Barbie. The NFTs will be available through Mattel Creations, via an online auction hosted by MintNFT.
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