Barbie Celebrates International Women's Day With New Eleanor Roosevelt Doll

She's the only First Lady to have a Barbie doll named after her.

3/7/2021 11:11:00 PM

Barbie Celebrates International Women's Day With New Eleanor Roosevelt Doll She's the only First Lady to have a Barbie doll named after her. 😍

She's the only First Lady to have a Barbie doll named after her.

Roosevelt served from 1933 to 1945, and during the time of her husband President Franklin D. Roosevelt’s presidency, she not only authored six books and wrote thousands of articles, but Eleanor also held weekly press conferences specifically with women reporters who she hoped would get her message to the American people. A humanitarian at heart, Eleanor would also later serve as a United Nations diplomat, as well as chair the United Nations Human Rights Commission and help write the 1948 United Nations Declaration of Human Rights.

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“Eleanor Roosevelt was one of the most influential First Ladies in history,” said Jennifer Herrera, vice president of external affairs for the National Women’s History Museum. “She was a fierce advocate for peace, racial justice, and civil rights; a keen and savvy political adviser; and a tireless champion of women’s equality and economic opportunity. She truly devoted her life to making the world a better, more just place.”

Barbie initially launched the“Inspiring Women” doll series in 2018, and the first three dolls in the series included Amelia Earhart, Frida Kahlo, and Katherine Johnson. This year, along with the launch of the Eleanor Roosevelt doll, Barbie is launching its first-ever digital series called Barbie You Can Be Anything, which also features female role models. The first episode, titled “Your Voice,” goes live today at 1 p.m. ET/10 a.m. PT. headtopics.com

The Barbie You Can Be Anything Series is described as an “exciting and inspiring workshop about activism and using your voice in a positive way for a worthy cause.” The first episode features a conversation for parents and kids, alike, with female activists of all ages, including Yara Shahidi, Adwoa Aboah, Mari Copeny, and Havana Chapman-Edwards. Viewers will also catch a special performance by DJs Amira & Kayla.

“With over 60 years of history inspiring the next generation, Barbie continues to stay relevant by being everywhere our consumers are and engaging fans in new ways,” said Lisa McKnight, Mattel’s Senior Vice President and Global Head of Barbie and Dolls. “With the virtual event space growing exponentially, we are leaning in with innovative online experiences authentic to our brand DNA, like the Barbie You Can Be Anything Series, to connect female role models who have broken boundaries with families and remind them that kids will become the leaders of tomorrow.”

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