“Bad Luck” Has Kept Tokyo Olympics TV Ratings Below Forecasts, NBCUniversal CEO Jeff Shell Concedes, But Profits And Peacock Perks Remain

have been lower than expected, but says the company will still book a profit on the star-crossed Games.

Shell did not offer any specific numbers, noting there is still “a long way to go” before the closing ceremony on August 8. The 2016 Rio Olympics, the company has said, produced a profit of $250 million. Because of the way Comcast and NBCU organize their accounting, the Games are not broken out as a line item in financial reports, but execs have often sprinkled figures into their public remarks.

Some users have complained on social media about the dynamics of Peacock and the work-in-progress fit with the company’s broadcast and cable networks. Is all of this hassle worth it? “It’s impossible to overstate the importance of the Olympics to NBC and NBCUniversal,” Shell said. “It’s not really financially, it’s more operationally across the company. We have 4,000 people working on it.” The Games also provide a showcase for the company’s broadband and TV platforms and offer it a “firehose” with which it can spray out promotions for a range of other offerings.

Not bad luck: 'Get woke, go broke. NBC can't insult & demean 1/2 of US & not pay the price as have the NBA, Oscars, etc... TuckerCarlson RQPoliticalBlog seanhannity NY1 nprpolitics NewsHour NBCNews nypost nytimes WSJ Variety_TV TVGuide THR NBCOlympics Gutfeldfox

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