“There’d been other MCs from Bradford that’d tried, and it just hadn’t worked for them,” Kelly says. “When we started doing it, I was saying to Kane, ‘[Listeners] don’t want this.’ And he was like, ‘No, they do. We just gotta stick with it.’”
Bad Boy Chiller Crew are devoted to the ever-righteous pursuit of having a good time, and they’re breaking at a moment when having a good time is actually possible for the first time in more than a year. They have the commitment and charisma of all great party-starters, as well as the capacity to take something regional and a little retro, and tweak it into something vibrant, fresh, and universal.
. Going back further, one could spot echoes of Goldie Lookin Chain, a Welsh hip-hop comedy group that managed to score a Top 10 hit in the U.K. in 2004 withThe way Bad Boy Chiller Crew see it, there’s no need to make it an either/or. “We are serious about what it takes to succeed in this music,” says the group’s manager, Dr. Google , “but we don’t take things too serious.”
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