B&G Foods to remove Cream of Wheat Black chef image from packaging

said on Thursday it would drop an image of a Black chef from the packaging of its Cream of Wheat porridge mix, the latest company to make branding changes widely considered as racially insensitive.are changing names and branding of some of their products that are rooted in racist imagery amid a wider national debate over racial inequality in the United States.

“For years, the image of an African-American chef appeared on our Cream of Wheat packaging. While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive,” B&G Food said in a statement. The condiments and sauce maker is expected to roll out new packaging in the first quarter of 2021, it said.

On Wednesday, Mars said it was changing the name and branding of its Uncle Ben’s rice products, while PepsiCo said in June that it would rename and change the brand image of its Aunt Jemima pancake mix and syrup.

NBCBLK I see. A working class black person that excels in something is a bad image. We better change to the stereotypical black guy high on narcotics being shot by a cop.

NBCBLK 🤣

NBCBLK How politically correct and appeasing of them

NBCBLK I don't get the 'negative' connotation to some of these products. I grew up with these people. Uncle ben, aunt Jemima, pancakes and rice, who's comforting and familiar. I, even, grew to accept the upgrade in her appearance. DON'T MESS WITH EVERYTHING.

NBCBLK Liberals taking a black man off their product! Dems always were and always will be the party of racism and kkk .

NBCBLK He was working as a master chef at a Chicago restaurant at the time he was photographed for the cereal box in 1900. He should continue to be celebrated not forgotten...

NBCBLK What the hell did uncle ben do to anyone

NBCBLK Yes get rid of all black people

NBCBLK I just brought one today but wasn't offended as a POC

NBCBLK How is this controversial- serious question

NBCBLK When is Spic N Span gonna change their name?

NBCBLK yea because Black men cant be chefs !?!?! Idiots

NBCBLK how absurd... political correctness run amok... anything can offend someone if you allow every grievance, imagined or or otherwise, to have standing. Maybe we should go to generic packaging with no printing.

NBCBLK Thank goodness...this will usher in equality for sure.

NBCBLK Racism is abolished. Thank you food company

NBCBLK This is what I call LUDICROUS. It’s racists to be a black chef on a box of cream of wheat? NO IT IS NOT! I grew up eating this for breakfast.

NBCBLK 🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄 so now black men can’t be chefs?

NBCBLK Great news people, racism is over. 😂

NBCBLK I guess we are only going to put White people on the box now.

NBCBLK seems like this is going backwards for the 'inclusive and diverse theme

NBCBLK Why can’t an older black man be a chef?

NBCBLK It’s racist to be a black chef?

NBCBLK Racist to have a BLACK CHEF THAT’S BS!!!! THERE ARE PLENTY OF BLACK AND WHITE CHEFS!! MAYBE OUT A RIOTER OR LOOTERS ON THE BOX FRONT OR S COMMUNIST FLAG

NBCBLK Black people want equality, but if you show them as a chef it's racist? But if we put White people on products don't they think that is racist because it left Black people out? Very confusing.

NBCBLK Won't be buying B&G products then...

NBCBLK Can someone genuinely explain to me how this is racist

NBCBLK Why? A black chef is insensitive? Wtf?

NBCBLK And how does it help with racism? this is definitely not advertising but news?

NBCBLK Dropping it because of the color of his skin is the exact definition of racism.

NBCBLK They're basically saying that black people can't be chefs. Perhaps they'll feel more comfortable with a white chef on the packaging.

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