Autonomous vehicle pioneer doubles down on technology Tesla CEO Elon Musk calls 'freaking stupid'

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A pioneer in autonomous driving is doubling down on a self-driving technology called lidar that uses sensors to navigate through traffic, instead of cameras, just a few weeks after Tesla CEO Elon Musk called the technology 'freaking stupid.'

Aurora CEO Chris Urmson said his company bought Blackmore, which develops and manufactures the sensors, for an undisclosed sum. Light detection and ranging technology uses light in the form of a pulsed laser to measure the distance of objects from cars, drones and other gadgets.

Urmson's belief in lidar is important given his track record and reputation developing autonomous vehicles. For years, Urmson ran theself-driving car project that was later named Waymo, the autonomous-vehicle company which is widely regarded as the leader in driverless cars. Urmson left Google in 2016 shortly before the tech giant rebranded its self-driving car program.

Close-up of self driving minivan, with LIDAR and other sensor units and logo visible, part of Google parent company Alphabet Inc, driving past historic railroad station with sign reading Mountain View, in the Silicon Valley town of Mountain View, California, with safety driver visible, October 28, 2018.The key to that plan is Tesla's autopilot technology.

 

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A $2b company picking up a $50m company is in no way 'doubling down'. Hedging, perhaps.

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