Aurora James Proposes “15 Percent Pledge” to Help Black Businesses Long-Term

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'So many of your businesses are built on Black spending power.... This is the least you can do for us.'

" initiative. Though addressing companies such as Whole Foods, Target, Walmart, etc. directly, she issued a call to action that involves everyone — not just major corporations. In her post, Aurora tagged nine key players in the fashion, beauty, and goods industry, writing, "I am asking you to commit to buying 15% of your products from Black-owned businesses."

“So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space," she continued. "I will get texts that this is crazy. I will get phone calls that this is too direct, too big of an ask, too this, too that.


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