Asian American Producers Gain New Backing In Hollywood

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With Asian and Asian American actors and filmmakers gaining prominence in Hollywood their counterparts in the executive suites are stepping up as well

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With Asian and Asian American actors and filmmakers gaining prominence in Hollywood — the latest example:winning top honors at the Oscars and Spirit Awards — their counterparts in the executive suites are stepping up as well.

Nina Yang Bongiovi, who runs Forest Whitaker's Significant Productions, revealed Feb. 24 that she has teamed with a coalition of film and tech veterans including Bing Chen, chairman of the Asian American nonprofit Gold House, and Twitch co-founder Kevin Lin to launch the film fund AUM Group. Although founded by Asian Americans, the fund will back an array of multicultural film projects, starting with Rebecca Hall's directorial debut,.

AUM Group's announcement came four days after Mary Lee, most recently head of film at Justin Lin's Perfect Storm Entertainment, unveiled her own banner, A-Major Media, which will focus on producing Asian American film and TV content. The company is backed by a non-exclusive majority investment fromparent Valence Media, meaning that Lee is free to shop her projects to various production partners. Financial terms for A-Major and AUM Group were not disclosed.

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