Artist gets right to the point with Frieze Los Angeles: Sell to black collectors

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Artist Genevieve Gaignard wants to further conversations about inclusion in the art world at Frieze.

Hollywood celebrity and art-world cognoscenti converge at Frieze Los Angeles’ VIP preview. The city’s buzziest art event opens to the public Friday.As the Champagne began flowing for the preview party and people stopped in to congratulate Gaignard, the L.A.-based photographer and installation artist explained why she wanted to make a statement.

The idea was based on conversations with collectors of color and other artists, and “listening to stories of people that don’t get access to art,” she said. “I realize I’m in a body of privilege, but I’m a person of color so that’s an interesting position to hold. I feel a responsibility to start these conversations with the folks that think I’m like them.”

 

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