Art Blocks NFT platform winds down Curated Series, plans branding refresh

, Art Blocks founder Eric Calderon said that the company is also working on upgrades to its platform, including an updated Curatorial Board, and a branding refresh.

“Art Blocks is headed towards a more refined experience, the fruits of the last few months of heads down work that the incredible team has been doing towards what we’ve basically coined Art Blocks 2.0,” he said. Launched in 2020, Art Blocks is an NFT creation platform based on Ethereum which specialises in generative art. It has three types of projects, Curated, Playground and Factory, with the former open only to artists accepted by the team. On OpenSea, Art Blocks Curated ranks fifth by all-time volume, having made 73,000 sales since launch.

Some of its collections are among the most expensive on the market. Fidenza by Tyler Hobbs, a 999-strong collection of “structured curves,” currently has a floor price of 96 ETH — although people have paid much more. In October 2021, the rapper Snoop Dogg paid a staggering 2,500ETH for Fidenza 938.

Bankrupt cryptocurrency investment firm Three Arrows Capital also held several Art Blocks NFTs in its collection. Among them,© 2022 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.Callan Quinn is an NFT, gaming and metaverse reporter for The Block based in London.

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